The protection of your privacy is important to us. We consider data protection a matter of trust and approach it with all seriousness. In our role as a data controller, we are responsible for any personal information you submit to us. We collect your personal data only where necessary for the purposes specified in this Privacy Policy, and we use the data only as specified here. Please read the Privacy Policy carefully before submitting any personal data to Makita Oy. The purpose of this privacy policy is to enable you, the user, to be confident that we, in our capacity as a controller of personal data, are processing the information about you in accordance with the applicable privacy legislation.

Makita Oy’s Customer Register Privacy Policy

1 - Controller

Makita Oy  

Teilimäki 4  

FI 01530 Vantaa  

 (hereafter ”we”)

 

2 - Contact person for register matters

Mikko Oikarinen

Teilimäki 4

FI 01530 Vantaa 

dataprotection@makita.fi

 

3 - Name of register

Customer Register

 

4 - What is the purpose and legitimate interest for processing personal data?

The purpose of processing personal data is to:

  • provide and develop our products and services
  • fulfil our agreements, our other promises and our obligations
  • manage and develop our customer relations
  • provide a three-year warranty for registered customers
  • send newsletters, and
  • target advertising in the online services provided by our company and other parties

The basis for processing personal data is our legitimate interest based on customer relations, the implementation of agreements, and consent.

 

5 - What data do we process?

We process the following types of personal data about customers or other data subjects in our Customer Register:

  • Basic information of the data subject such as name*, birth date, customer number and/or other identifier, password and communication language;
  • contact information of the data subject such as email address, phone number, address;
  • data relating to companies and contact persons at companies such as business ID, names, titles and contact information of contact persons;
  • potential direct marketing bans and consents;
  • data relating to customer relationships and agreements such as information regarding past and current agreements and orders, user profiles based on customer relationships, phone call recordings, correspondence with the customer/data subject, and other contact information, cookies, and information regarding their use;
  • other potential data collected separately with the consent of the data subject.

 

6 - From where do we receive data?

We receive data primarily from you through the three-year warranty sign-up form, the postal service form, the mailing list, surveys and other competitions.

By creating a user account, you can also sign up for Makita’s mailing list. This enables us to send you information about our websites, products, campaigns, newsletters and business partners. If you do not want to receive the communications or mail described above, you are free to cancel your mail subscription at any time.

In addition, personal data may also be collected and updated for the purposes described in this privacy policy, based on information obtained from public sources, authorities and other third parties within the limits of the applicable legislation. These types of data are updated manually or automatically. For instance, if a product purchased from us breaks within the normal warranty period and the product is taken to an authorised warranty maintenance point for repair, we will receive information regarding the repairs from the warranty maintenance point.

 

7. To whom do we disclose and transfer data and do we transfer data outside the EU or EEA?

 

We disclose data in the following circumstances:

  • To retailers for providing the three-year warranty

If you sign your product up for Makita Oy’s three-year warranty extension scheme, we will collect, store and process your personal data for the purposes of a possible warranty process as well as to send you relevant product information and Service offers.

Within the three-year warranty extension scheme, retailers of Makita have the right to access Makita’s warranty registration system to view essential information about the customer, provided that the customer has been linked to the retailer concerned in connection with the product registration. Retailers may use such data exclusively for purposes related to Makita’s three-year warranty extension.

You can view your personal data by logging in to your user account at www.makita.fi. In your user account, you can view your registered products and modify your contact details and mailing list preferences. You are required to keep your login details confidential and to refrain from disclosing them to unauthorised third parties. We are not responsible for any unauthorised password use.

  • Parcel shipping service

If you use our parcel shipping service to send your product for servicing by Makita, we will collect, store and process your personal data for the purpose of the shipping process as well as to send you relevant product information and Service offers.

Within the parcel shipping service scheme, Makita Oy’s shipping service providers have the right to view essential information about the customer. Shipping service providers may use such data exclusively for purposes related to the provision of this service.

 

When processing personal data, we use the services of subcontractors on our behalf. We have outsourced our IT management to an external service provider, and the personal data are stored on a server managed and protected by the service provider.

We transfer personal data outside of the EU/EEA. When personal data are processed outside the EU or EEA, we ensure that the subcontractor is committed to the model clauses of the European Commission regarding the processing of personal data. Alternatively, we will ensure that the European Commission has recognised the adequacy of the level of data protection in the country.

 

8 - How do we protect the data and how long do we store them?

Access to our system containing personal data is only allowed for those of our employees whose job description gives them the right to handle customer data. Each user has their own user ID and password for the system. The information is collected in databases that are protected by firewalls, passwords and other technical measures. The databases and their back-ups are stored in locked facilities, and they can only be accessed by certain named persons.

We regularly assess the need to store the data while taking the applicable law into account. In addition, we carry out reasonable procedures to ensure that no incompatible, outdated or inaccurate personal data regarding data subjects is stored in the register, in relation to the purposes of the processing. We will promptly rectify or dispose of such data.

 

9 - Cookies

Cookies are small text files stored on the hard drive of your computer by your browser that enable our server to identify your computer as a unique user. Our websites use cookies and other similar technologies to maintain and develop the website, to improve and analyse the user experience and to target marketing on both our partners’ and our own websites. In case you visit our website and you have accepted cookies in your browser settings, you are deemed to have accepted the use of our cookies. However, using our website does not require the acceptance of cookies.  You may prevent the use of cookies through your browser settings. Please note that by blocking cookies, you may lose some of the functionalities of our website.

In addition to our own cookies, we use cookies by the following third parties: Google Analytics and Facebook. Further information on cookies managed by third parties and blocking their use is available on their management sites.

 

10 - What are your rights as a data subject?

You have the right to review your personal data in the register and to require rectification or erasure of inaccurate, outdated, unnecessary or illegal data. In case you have access to your own data, you may edit them by yourself. To the extent that the processing is based on consent, you also have the right to withdraw your consent or change it at any time. Withdrawing consent does not affect the legality of processing that was carried out before withdrawing the consent. By registering for the three-year warranty or using the parcel shipping service, the customer consents to Makita sharing relevant personal data with authorised distributors and service providers.

You have the right to object to or request a limitation on the processing of your data and lodge a complaint with the data protection authority regarding the processing of personal data.

To the extent that you as a data subject have provided the customer register with information that is processed through the data subject’s consent or assignment, you have the right to access such data mainly in machine-readable format and the right to transfer the data to another data controller.

For specific personal reasons, you also have the right to object to processing operations relating to yourself, when the processing of your data is based on our legitimate interest. While making your request, you need to mention the specific reason for objecting to the processing. We can refuse to act on such a request only on the basis of statutory criteria.

 

 11. Who can you contact?

All contacts and requests concerning this privacy policy must be submitted in writing or in person to the contact person named in section two (2).

 

12 - Changes to the Privacy Policy

In case we make changes to this privacy policy, we will mark the changes and their dates in the Privacy Policy. In case the changes are significant, they may also be informed in other ways, such as by e-mail or by posting a notification on our website. We recommend visiting our website regularly and paying attention to any changes in our privacy policy.